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Idea
framework: story
The 11pm call — a stalled pilot
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// STEP 1 · RESEARCH
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Title
// IDEA
A founder called me at 11pm on a Friday. His AI pilot had stalled in week 9 — model worked in the demo, fell apart in production. What we changed in the first week.
// RESEARCH
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// DRAFT
(Phase 2 will auto-generate)
// FINAL — what you'll actually post
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